Discover your market.
Discover your world.
Market Research & Marketing Solutions
- Informative
- Authentic
- Transparent
We help brands grow by providing them with the market research solutions they need
Masutane is a 100% black female owned company
operating as a fully-fledged market research agency.
What makes us different?
Our strategic insights help businesses build brands that resonate with the consumer
At Masutane we are consumer story tellers
We authentically translate African consumer truths & stories
We help brands create more meaningful connections with consumers
Over our 20 year journey we have evolved to become known as African Consumer Insights specialists.
We provide services to both our corporate clients and our partner agencies.
Our project management system, and our development programmes for our suppliers, teams, SMMEs and Market Research talent through our Market Research Academy, is what makes us different
Our clients enjoy a powerful value chain that spans from recruitment to analysis, providing layered insights at each step of the research journey
Qualitative Research
We provide a range of services to understand and connect with consumers, enhancing your brand’s impact and market presence.
Brand Positioning & Research
We help define and refine your brand’s market position, ensuring it resonates with your audience and stands out from the competition.
Consumer Research
We delve into consumer behaviors and preferences, providing actionable insights to inform your marketing strategies and product development.
Shopper Research
We analyze shopping habits and decision-making processes to optimize the shopper experience and improve sales performance.
Concept, Product & Packaging Evaluations
We evaluate concepts, products, and packaging to ensure they meet consumer expectations, providing critical feedback for refinement
Ideation & Strategy Workshop
Our workshops foster creative thinking and strategic planning, helping your team develop innovative ideas from concept to execution.
Consumer Immersions
We facilitate immersive experiences to gain a deeper understanding of your consumers’ lives, informing empathetic and effective marketing strategies.
Industry Solutions
We provide tailored industry solutions, combining expertise and insights to address specific challenges and drive growth in your sector.
Category Research
We analyze market trends and behaviors within product categories, helping you understand dynamics and identify growth opportunities.
Our Geographic Footprint
We authentically translate African consumer truths and stories across diverse regions. With experience in multiple countries and a strong presence in all major South African provinces, we effectively engage both urban and peri-urban areas.
Broad Regional Expertise
With extensive experience across South Africa, Swaziland, Lesotho, Zimbabwe, Zambia, Botswana, Ghana, and Uganda, we translate authentic African consumer stories.
Strategic Market Reach
We are well-resourced in Namibia, Kenya, Uganda, and Rwanda, targeting mass markets (Black LSM 5-7) and the middle class (Black 8-10), focusing on youth and teens.
Comprehensive Provincial Coverage
Our presence spans all major South African provinces, engaging effectively in both urban and peri-urban areas.
Clients we work with
It is a privilege to serve our clients
Your brand is at the forefront of every decision you make. We help empower your decisions with market research so that they are data-driven and informed, rather than guesswork based on intuition or hunches.
International Agencies
we work with
We are inspired by the international research talent that we work with
Client Testimonials
Pulse Research partnered with Masutane on a large and complex project. We found that Masutane added immense value at each stage of the process and went the extra mile whenever it was required. We look forward to doing similar joint ventures with Masutane in future.
Malcom Keevy
Pulse Research
We have done a lot of work with Masutane and they’re our most trusted partners when it comes to qualitative consumer insights. The team is very professional and passionate about their work and they have worked with us as partners, developing strong category understanding which has driven very insightful and impactful decisions though research.
Nomalanga Dube
Nestlé S.A.