Market Research Solutions
Market Research & Marketing Solutions
Qualitative Research
This is how we do it
We use a variety of research methodologies to ensure the most accurate and relevant information possible
Online
We conduct online research to gather insights quickly and efficiently, reaching diverse demographics and geographic locations.
Face-to-face
Our face-to-face research allows for in-depth interviews and focus groups, providing rich, qualitative data through personal interactions.
Video
We utilize video research to capture detailed consumer behavior and feedback, offering visual and contextual insights that enhance understanding.
Online
WhatsApp Connect Sessions
We spend the day with the consumer, understanding who they are, what they do, what influences category engagement and purchase drivers in their daily lives.
WhatsApp is a familiar, accessible and not intimidating platform.
Consumer Connect App
Consumer Connect App is an online qualitative research solution taking you into your customers’ everyday lives to uncover their motivations, behaviours, and emotions around why your brand, product and/or services are important in their lives.
Online Focus Groups
Allows for qualitative insights mining as a group of people connect through video
Respondents can be from anywhere around the country & all participants can see, engage & connect with each other
The client remains part of the process
Face-to-Face
Consumer Connect S2essions
Consumer connect sessions bring together the consumer and client in an interactive discussion session
Springboards
A topline solution to guide Insights and Marketing teams through their process of:
– Understanding consumer needs
– Staying up-to-date on trends
– Concept, product and packaging development
Focus Groups
Focus groups create an intimate atmosphere where participants can share their honest opinions and insight with others
Consumer Immersions
They allow for face-to-face engagement with consumers within their home environment
As a result, businesses are able to fully define and understand their consumers
Intra-act Workshops
Designed to provide an environment where Client, partner agencies and consumers can engage in one environment to workshop ideas around concept, product and communication development
Video
Consumer Photo Stories
Capturing the consumer, their life, influences, decision making and purchase journey through images
Insights Documentaries
Millennials are digital natives, which means that video is the natural way for them to communicate with those around them
Consumer Vox Pops
Vox pops are a great way to bring the consumer voice into the boardroom. They allow the client an opportunity to hear first-hand some of their consumers’ thoughts and sentiments about the proposed brand concept and packaging
Video Diaries
A video diary is a professional video capturing a consumer’s life, views and beliefs as a reference tool to understand a particular target market
Founder and CEO at Masutane –
Mpho Mpofu
Over our 20 year journey we have evolved to become known as African Consumer Insights specialists. We provide services to both our corporate clients and our partner agencies. Our project management system supported by the development programmes for all our suppliers and teams through our Market Research Academy is what makes us different. Development of African world class researchers is at the core of what we do. Our clients benefit from a leveraged value chain from recruitment to analysis with layered insights at every stage of the research process