Moderator Training
Become a more effective Moderator with our Moderator Skills Development Course.
This programme is dedicated to enhance the knowledge and skills of moderators. The programme is based on current needs and requirements, is highly practical and will significantly increase the moderators’ expertise.
2 Full Days via Zoom
23 & 24 February 2022
Price: R9,950
More about this course
It has become increasingly clear over the years, in the market research industry, that education in this field is paramount. Masutane has built a solid reputation as a market research agency, particularly in qualitative research. At its disposal is over fifty years of experience in the industry. Besides this, founder Mpho Mpofu is a lecturer on the subject at GIBS, and used the opportunity afforded by lockdown to utilise her training material to launch an online Academy focused on enhancing knowledge and skills in market research. Masutane has expanded its Academy to include a programme dedicated to enhancing the knowledge and skills of moderators. The programme is based on current needs and requirements, is highly practical and will significantly increase the moderators’ expertise. The programme runs over two days with an additional day in which the moderators will be observed implementing what they have learnt. Because of the individual attention and focus given to each delegate the groups are limited to 10 people. Further to this the course is aligned with Unit Standard 10056 Analyse and interpret data and marketing information. Moderators can therefore be accredited and receive certification in this Unit Standard. The cost of training and accreditation can also be reclaimed from Services SETA. For more information contact Leigh Harrison, Head of Masutane Academy: leigh@masutane.co.za
Apply for the Course
Training Content
Unpacking moderation and moderator roles
Stages of moderation
Engaging consumers
Moderator do’s
Moderator don’ts
Empathy in moderation
Moderator techniques
Moderator tools
Course Instructor
Mpho Mpofu – Founder & CEO of Masutane Consulting
Masutane has built a solid reputation as a market research agency, particularly in qualitative research. At its disposal is over fifty years of experience in the industry. Besides this, founder Mpho Mpofu is a lecturer on the subject at GIBS, and used the opportunity afforded by lockdown to utilise her training material to launch an online Academy focused on enhancing knowledge and skills in market research.
Additionally, you can access posttraining support on the Egsbe App via the Masutane Channel
Moderator training content : will be available as eBook
Articles on techniques from around the world
Interviews with other moderators from local and international markets
Moderator online community to share skills and resources : chat groups
Moderator mentorship sessions: once a month